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Channel sales management program

Date:2015-12-2 19:55:14 Reading times:Author:Dongguan XuHeng Electronics Co., Ltd.

A, general

To meet the needs of the market, expand the market share of the company's products, strengthen the marketing management, improve the company's marketing level, expand the marketing channels, and make the following plan.

The main object of this program is the channel of sales channel (agent).

Two, channel definition

Channels can be divided according to geographical location, industry, business nature of several aspects.

1, according to the geographical position can be divided into: Southern China, North China, East China, central China, southwest, northwest, northeast;

2, according to the industry can be divided into: home appliance industry, communication industry, machinery and equipment industry, etc.;

3, according to the nature of business can be divided into: production, trade, etc..

Three, channel marketing management approach

The operation mode of the company and the distributor (agent) is based on the cooperation.

Specific rules are as follows:

1, after the company audit, have become the company's channel providers (agents), can be in accordance with the company to provide the "foreign Co quotation" on the price of the company's stock. As for the sales price, the company does not do operation.

2, such as the case of its customers request to the manufacturer directly to buy, the channel can truthfully reflect the situation to the company, the company will be within the scope of the maximum cooperation. As for the sale price, still by the channel and its customers agreed, and the company is still in accordance with the "foreign Co quotation," the price and channel operators. The difference between the price of the transaction price and the unit price of the "outer" is returned to the channel merchant immediately after the payment to the account.

3, for the obvious lower than the "foreign cooperation" at the price, the channel may apply to the company for low unit price, but the final decision in the company.

4, in order to encourage distributors to promote our company's products, at the end of each month to the monthly statistics of the purchase amount of the month (in our financial statements, that is, the payment to the account as the basis). If reached 10 million, the total amount of 10% of the total amount of money can be returned as a reward, in the form of cash or goods in the form of the. (below the "outside" in the unit price of the product is not within the scope of the award)

5, the channel and the Division I signed a cooperation agreement, the monthly sales amount after two hundred thousand months can apply for the settlement of the loan. We make money to support the specific circumstances of each channel to support the company. The amount of the loan is 10, and the time is limited to 30 days. The loan amount is beyond time, every single shall be settled in cash. Note: the amount of the loan is not to our account, at the end of the calculation, not to make a basis. If the cooperation between the two sides, in the goods to 60 days, the company rewards the same effect. If the repayment period is more than 60 days (the goods to), then the channel to the business does not enjoy the company's policies, and no conditions to pay the company's purchase price. At the same time, we should pay attention to: the application for the case of the "outside" in the unit price of the sales amount is not in the scope of the company's loan, the need to separate the cash settlement.

Four, channel business qualification criteria

1, must have a legitimate business procedures, business license and other related documents;

2, the business scope of the channel operators must be electronic, equipment and other related areas of the company's products;

3, with a certain size of the enterprise, and has a certain social relations and customer source;

4, with a certain fixed investment and liquidity;

5, has a good reputation.

According to the above conditions, combined with the actual qualification examination (schedule), can be determined whether to become the company's channels.

Five, support and after-sales

1, the company can give the performance of the product guidance, and provide different products, the application of the field, better for the channel to indicate the development of the market direction;

2, if the channel business customers can not solve the problem, the company can provide free technical advice / support;

3, the company will promise in a year of free maintenance, and bear the relevant costs. Beyond the scope and time of the paid warranty, but not bear the relevant costs.

Six, supplementary description

The development of the channel should be integrated in the region, the industry, the nature of their own, the situation of funds, to avoid the same area, there are many channels in the industry.

Every quarter of the sales incentives by the company in the early notice to each channel to the channel, if there is a change in the notice.

The company has the final interpretation of the program.

The programme was officially entered into force in May 1, 2009, and the new scheme is effective or issued a document to terminate the program.

Dongguan Xuheng Electronics Co., Ltd.


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